Author, Richard WERLY , Associate Fellow of the DiploFoundation (Geneva)

Context and Objectives

Economic Public Diplomacy

Source : Eurostat

Euro Millions

Exports to China

Typical Activities

Author: Pierre-Emmanuel Thomann. Paris, October 15, 2017.

Original Text has been edited 

Russia and the European Union is not only a geopolitical necessity, but also a natural process because of their geographical proximity. Throughout history, European nations, including Russia, constantly experienced overlapping or contradictory interests. They therefore require constant dialogue to maintain stability and balance of power on the European continent.

Key Actors in China

Political Elites

• Ministry of Foreign Affairs
• International Liaison Department of the CCP
• United Front Work Department of the CCP and Overseas Chinese Affairs Office of the State Council
• Ministry of Commerce (MOFCOM)
• State-owned enterprises (SOEs) and private companies

Media and Public Opinion

A global strategy for Public Diplomacy is unlikely, because every region has its specifics and one needs to adapt to a certain degree to the region with which one is dealing, otherwise the information one attempts to get across will not reach the desired effects. The lack of customized and two-way communication often results in failure to establish some kind of dialogue. Nevertheless, it is important to give embassies some kind of guidelines or framework. This will not undermine their demanded ambition to adapt their strategy for regional purposes.

Published by UK-based strategic communications consultancy firm Portland and the University of Southern California Center on Public Diplomacy.

Countries with the most soft power in the world.

As a field of study in international relations, public diplomacy came to prominence in 1965 with the founding of the Fletcher School of Law and Diplomacy at Tufts University. One of the Centre's earlier brochures noted that public diplomacy:

Author: CBI Report July 2019

1. Movement of Goods